As the Engagement Manager at TMOS, the ARC Centre of Excellence for Transformative Meta
Optical Systems, Samara's role is to help researchers communicate their science and help
businesses understand how the new field of meta-optics will transform their industry and
where future opportunities for growth lie.
With close to 15 years' experience in public relations and marketing, her greatest
strength is understanding audiences, what motivates them, what information they need to
help them reach their goals. She specializes in taking complex scientific research and
identifying who might benefit from it and how the information should be communicated, drawing on her time teaching primary and high school science including senior physics.
As a Clifton Strengths-trained coach, she works one-on-one with creatives, physicists,
and engineers to help them develop and optimise their processes, which might seem like
an odd grouping but draws on the common creativity and problem-solving aspects of their
crafts. She also works with organisations to implement a strengths-based approach to
She has an undergraduate degree in creative writing and post-graduation degrees in
education and science. In her spare time, she is an award-winning novelist and leverages
this ability to tell a cracking good story in her professional communications.